We are excited to introduce a new column penned by our President and Founder, Dr. Gary Morsch. The column will appear periodically on the HHI Blog and share thoughts from "The Good Doctor." This edition reflects on the name of Heart to Heart and what it's worth to us...
We recently received a copy of the first report on the power of brands in the nonprofit sector. Somehow the producer of the report (Cone Inc.) sifted through the balance sheets from thousands of nonprofits, analyzed the strength of each brand, and came up with a list of the top 100 nonprofit brands in America. Considering that there are something like 2 million charities in the United States, anyone would be excited to be in the top 1,000--let alone the top 100--nonprofit brands in America.
We're still putting our arms around this new honor. For me, it boils down to our name.
"Heart to Heart" has so much emotional appeal. I mean, when you hear the name, it creates an immediate reaction.
We attribute the naming of our organization to Keith Johnson, a member of the Olathe Rotary Club and one of our staunchest supporters between 1992 and 1997. Keith runs an independent newspaper called Johnson's County Gazette. He has a flair with words, and he was instrumental in helping us communicate with the public in those early years when nearly everything at Heart to Heart was run by volunteers.